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JESSICA GILMAN
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Whirlpool Black Friday 2022: Record-Breaking Site Activation and Revenue Generation
This portfolio project highlights a remarkable achievement for Whirlpool's mass brands during the Black Friday sales period. We developed and implemented a site activation strategy that not only exceeded expectations but also set new records in the brand's history.
Our goal was to create a compelling online shopping experience that would capitalize on the Black Friday frenzy and drive unprecedented revenue for Whirlpool's mass brands. The result was a staggering $1.6 million in revenue on Black Friday alone, a significant $600K increase over 2021's figures.


















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