Whirlpool Black Friday 2022: Record-Breaking Site Activation and Revenue Generation

This portfolio project highlights a remarkable achievement for Whirlpool's mass brands during the Black Friday sales period. We developed and implemented a site activation strategy that not only exceeded expectations but also set new records in the brand's history.

Our goal was to create a compelling online shopping experience that would capitalize on the Black Friday frenzy and drive unprecedented revenue for Whirlpool's mass brands. The result was a staggering $1.6 million in revenue on Black Friday alone, a significant $600K increase over 2021's figures.