Together Tastes Better: Get the Group Together with Pacifico

In our captivating campaign, we embarked on a mission with Pacifico to encapsulate the essence of camaraderie and the unforgettable memories made when groups come together. From conception to production, I played a pivotal role in bringing this vision to life through a series of paid media ads. We focused on showcasing that despite the challenges and obstacles faced in orchestrating group gatherings, the resulting experiences are profoundly rewarding. Each ad was strategically placed in on-brand locations that resonate with Pacifico's core beer drinkers, from beach bonfires to mountain retreats, highlighting the diverse yet unified spirit of Pacifico's audience. This project not only emphasized the value of togetherness but also reinforced Pacifico's position as a beacon for memorable moments among friends.