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JESSICA GILMAN
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Pioneering Freshness: Ollie's Breakthrough in the Dog Food Market
This project showcases a series of examples from paid media campaigns developed for Ollie, a nascent brand in the pet food market. At the time, Ollie was seeking to establish itself as a fresh and healthier alternative to the traditional dog food options available. The challenge was not only to create visibility for this new player but also to communicate its unique selling proposition - freshness.








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