Navico Group's Unified Digital Experience: A Seamless Rebrand and Web Consolidation

Navigating the challenge of rebranding and consolidating multiple brands under the Navico umbrella represented a monumental task. Navico, a global frontrunner in marine, RV, and specialty vehicle technology, sought to unify its diverse range of brands without compromising their unique value propositions.

The project was not just about creating a new brand identity; it was about bringing together the distinct narratives and strengths of each brand into a cohesive experience that felt both unified and individualized all while ensuring a smooth transition for users.