Launching Kopa: Hope for Those with Chronic Conditions

Kopa for Psoriasis was the first chronic disease-specific product Happify Health brought to market on their new Kopa platform. Our task was to create a pioneering social campaign that could effectively communicate Kopa's mission and capacity to transform lives. This campaign was not merely about promotion but was designed to share Kopa's story, its raison d'être, and how it intends to make a difference in the lives of many.

From conceptualizing the core messaging to crafting visuals that spoke volumes, every element of the campaign was developed with precision and empathy. We aimed to spark meaningful conversations, encourage community building, and, most importantly, offer a beacon of hope and support to those navigating the daunting path of chronic conditions.