KitchenAid & Whirlpool's New Mover Program: A One-Stop Appliance Solution

This project showcases a bespoke web experience created for KitchenAid and Whirlpool, targeting individuals in the midst of relocation. Recognizing that moving homes can be a hectic time, we aimed to position our brands as trusted advisors, helping new movers navigate their appliance needs with ease.

Our goal was to support movers through every stage of their journey, from planning to settling into their new space. The interactive web platform offered personalized suggestions based on individual needs, making the process of choosing and purchasing appliances less overwhelming.