KitchenAid Stand Mixer Upgrade Journey: A Tailored Web Experience

This portfolio project showcases a unique web experience designed for KitchenAid brand, aimed at motivating stand mixer users to consider an upgrade. We understood that each customer's journey is unique, and we wanted to reflect that in our approach.

Our goal was to create an interactive online destination where users could self-identify their needs, preferences and readiness to upgrade. Based on their inputs, they would be guided to the most suitable product options, offering them a highly personalized shopping experience.