Engage and Enlighten: Paid Media Campaign for The Field Museum's Summer Camp

The team designed and implemented a multifaceted paid media campaign that successfully drove awareness and significantly increased enrollment in The Field Museum's Summer Camp program. By utilizing a combination of traditional and digital media channels, the campaign targeted families and educators, showcasing the camp's educational and exploratory opportunities. Compelling storytelling and captivating visuals were strategically placed across various platforms, effectively enlightening the community about the museum's summer offerings. This approach not only engaged potential attendees by sparking their curiosity but also encouraged a substantial rise in participation.