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JESSICA GILMAN
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Animating Affordability: RxSaver's Journey in Prescription Savings
This project highlights examples from a series of engaging media campaigns crafted for RxSaver, an innovative app that aimed to revolutionize the way prescription drugs were bought by providing users with the cheapest prices at nearby pharmacies.
Our challenge was to make RxSaver stand out in a competitive market, with the added twist of working with limited assets. We turned this constraint into an opportunity, using vibrant illustrations and lively animations to create memorable and fun campaigns that effectively communicated the brand's core message of affordability.












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